Brand Story/
PANGU by Kenal (PANGU) is a manifestation of founder Kenny Ng’s unwavering passion and lifelong immersion in the creative design. With a career dedicated to creative direction, Kenny possesses an almost innate drive to champion artistry and its versatile applications in the corporate realm.
[PANGU]
Inspired by the ancient Chinese myth, PAN-GU, (Chinese: 盤古) symbolizing the creation of heaven and earth, PANGU is about starting from zero and innovating beyond existing standards and limitations. As a subsidiary of KENAL GROUP – a leading creative and lifestyle agency also founded by Kenny – the inherent passion for creative design and aesthetics is already in PANGU’s natural identity.
Our Roots
PANGU was first established in 2021, as a trusted partner of The Sandbox, with the mission to pioneer metaverse experiences that brands can integrate into their corporate strategy through an approach coined M2O2O (Metaverse-Online-Offline).
M2O2O refers to the use of the metaverse as a highly interactive tool to drive hyper-awareness to a brand and its campaign, then seamlessly funnel the experience to online and offline channels for KPI-based conversion.
Proven
Track Record
PANGU’s proven track record of success cases like McDonald’s McNuggets® LAND and self published IP, PANtopia, have further solidified the idea that virtual experiences will be an inevitable tool – in conjunction with online and offline activities – to enhance any communications strategy in the near future. In fact, it has already become a primary instrument to engage the digitally native generations – Gen Z & Gen Alpha.
Dedication to
Elevation
Leveraging the expertise from metaverse building and a team bursting with creativity, PANGU is wholly dedicated to capturing the opportunities to elevate virtual experiences without discrimination to its platform or environment. PANGU strives to traverse through various ecosystems, creating immersive, dynamic and customized virtual encounters that were never imagined and/or thought possible.
a little differently.
We navigate
built to build.
We are
boundaries.
We push
captivating stories through
visual experiences
We produce
sensitive in balancing brand
and innovation objectives.
We are
ownership in all we do.
We have
collaborators, not suppliers.
We are
We are Virtual Utopia
Specialists.
//Inventing customized, interactive on-brand adventures.